The story of how and why we created the name “Psink In” & The meaning

“The only thing I know, is that I know nothing.”


How come a person,  who believed that he knew nothing is condered as one of the most wisest Philosophers of all times ? Socrates used only questioning method to understand the World. His method of Socratic questioning is being used by Psychologists even today! Is it true that we, all humans know nothing ? How come Socratic questioning method is able to shake anyone’s beliefs ?

Both positive and negative experiences teach us many lessons. Whenever we learn a lesson, we believe in it. Negative experiences like – being victim of abuse makes us believe that the World is unfair. Positive experiences like – academic achievements, etc makes us believe in luck or hardwork. However,  how can we make sure that we are able to see the real impact of an event ? I.e., What if our assumptions,  perceptions,  understandings, learnings, etc are all biased?

There is a small invisible line between knowing something and SINKING IN. Meaning of “Knowing” is understanding something.  Where as, “SINKING IN” is REALLY understanding something.  The line that separates them is Objectivity.

Sink In means – fully knowing,  feeling,  understanding,  absorbing and experiencing something. 

When we form conclusions about various positive and negative elements in our life, we understand them from a superficial level. We don’t allow them to SINK IN. That is the reason why, we form subjective conclusions,  but not the objective ones. That is why, what Socrates said is true… We know nothing !

Counseling or Person Centered Teaching helps clients in SINKING IN! We, founders of PSINK IN created the name by adding P to the word SINK IN. P represents Psychology. The name explains what any client can get from PSINK IN. That is nothing but “The real, experiential understanding of things”.

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